Join us for Gildre's Executive Workshop, hosted by Lysle Wickersham, Founder of BRANDThink. He will delve into the often misunderstood topic of how strong brands are built, how brand-driven businesses enjoy competitive advantage, stronger market performance, and financial value—and how to get there. This interactive virtual workshop is designed for founders and entrepreneurs seeking to realize the vast array of benefits of a brand-centric operating philosophy and culture to build competitive differentiation, drive sustainable growth, and increase equity value.
Workshop Overview
In today's competitive landscape, brand equity is more than just a buzzword; it is a critical element in the value creation process and a pivotal factor in determining your company's long-term success. It is building a long-term asset with tangible final value.
This workshop will explore the essential components of branding and brand equity, including:
• What A Brand Is And What It Is Not: Differentiate between a brand as a strategic construct versus an identity or a creative tactic. How is it connected to business decisions? Why do people attach to brands and have brand preferences?
• The Benefits of Building Brand Equity: Learn what brand equity truly means and why it matters for your business. What are brand intangibles, and how do they contribute to financial value? What is the difference between brand value and brand equity?
• The Importance of Alignment and Consistency: Understand the critical requirement of consistency and alignment across all points of engagement, customer touch, and user experience. Understanding the long game of brand development and how all constituents, from employees to the market, need to be aligned.
• Why Positioning Drives All Decision-Making: What is a positioning statement, and how is it created? Discover how clearly defined brand positioning differentiates your products and services from competitors and creates the alignment and consistency needed to build the equity that ensures scalability and long-term success.
• Building a Brand-Driven Culture: Learn how leadership must create a culture of brand-centric thinking that aligns the enterprise and the market with the company's core attributes and differentiators. It all starts with leadership and an operating philosophy.
Key Takeaways
Participants will leave the workshop with an understanding of:
• What a brand is, and what it is not.
• Fundamental brand strategy and how brands are built.
• How strong brands drive financial success and its impact on raising capital and transaction multiples.
• The wide-ranging benefits of strong brands, internally and externally.
• The strategic process for creating core business/brand positioning.
• Leadership's responsibility in building equity.
Who Should Attend
This workshop is ideal for founders, executives, marketing professionals, and business owners looking to deepen their understanding of branding, brand strategy, and brand’s impact on long-term success. Whether you're launching a new product or repositioning an existing brand, this session will provide valuable insights into unlocking the undeniable power of a clear and differentiated brand position. Join us for this opportunity to transform your understanding of branding and unlock the full potential of your company. Register today to secure your spot in this transformative workshop!